Parentalk is a digital content creator, information and education media with community-based platform for urban parents and couples in Indonesia. Founded in 2017, their vision is to become a safe community for family and parents in Indonesia, both online and offline.

With a new tagline “We Learn, We Grow.” Parentalk required a new branding that can reflect them as a safe space for both parents to share their everyday parenting experiences. A community for parents to grow and support each other. The branding should be gender-neutral to appeal to fathers and mothers alike, and be attractive enough to attract Gen Z parents as well.