As a part of KoinWorks' new business development, KoinWorks NEO embodies the spirit of financial democratization, allowing SMEs to better capitalize on opportunities through financial inclusion.
With the new features offered in KoinWorks NEO, SMEs can gain access to financial tools that can help them fund growth, make transactions faster, procure supplies more efficiently, leverage transactions with clients, and manage their flow.
OBJECTIVE
To create a cohesive and iconic brand identity that can be easily recognized by the public.
Visual Identity, Art Directions
Satu Collective, 2022.
This logo, which can also be used as a logogram, depicts two hands shaking, a symbol of collaboration and also of sharing. It illustrates two different parties working together to reach a common goal, each with their own responsibilities, making the process whole. It also represents the fusion of two contrasting and different energies into one unified and synergistic entity.
Taking its cues from KoinWorks’ logo, Neo's logo features more contrasting shades which correspond to the characters of Neo's target market demographics: young, energetic, and ambitious.
THE LOGO
MAIN COLOR
SECONDARY COLOR
