HYDRIA is a premium brand with products that are made in Japan, using Japanese Technology, with Japanese natural ingredients. Developed based on the needs to simplify the skin care routine, providing only the essential nutrients for your skin; for being true to yourself, and live life to the fullest.

Incorporating Japanese culture that highlights “Minimalism”, HYDRIA aims to help audience to simplify skincare steps and to Focus on What Really Matters. To align with the brand name HYDRIA—which is a jar of life (water)—will go with the Japanese strong element water.